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David Erlich

Director of Sales
& Customer Success

Director of Sales
& Customer Success

David Erlich, Director of Sales & Customer Success, North America, believes the best is yet to come for Difenda. As Director of Sales, he is responsible for leading our North American sales team and helping enable our customers to take advantage of their Microsoft security investments by enabling technology and helping them manage it through Difenda’s 24/7 SOC service. David’s strategic focus and leadership skills have proven his ability to build high-performing teams throughout his career.

After earning a Bachelor of Commerce from Ryerson University and a Master of Business Administration from the University of Guelph, David started in the IT community in 2007. David then sharpened his skills over the past fifteen years as a District Sales Manager at Softchoice. He is a five-time President’s Club winner and three-time Top Team winner. With his leadership expertise and ability to strategically motivate sales teams, he is positioned to build on Difenda’s momentum and accelerate growth.

Even when off the clock, David is committed to supporting his community. He spent a lot of time working with Big Brothers and Sisters throughout his life and continues to support the youth in his community through the Covenant House organization.

When not managing Difenda’s sales team, David enjoys spending time with his two children, coaching hockey, cheering on the Leafs, and cooking. He also loves to spend time with his family at their cottage, biking, and skiing throughout the year.