What is Ransomware Breach Face? 

What is Ransomware Breach Face?

Ransomware Breach Face happens to people who unintentionally appear surprised, shocked, saddened, or frightened when they accidentally cause a cyber breach within their company.  

Basically, it happens when you accidentally click on a phishing email or receive a Ransome note. 

Some other, common reactions include: 

  1. Panic: Some people may realize that they have caused a cyber breach and feel panicked about the potential consequences, such as identity theft or financial loss. 
  1. Embarrassment: Some people may feel embarrassed or ashamed about falling for the scam, especially if they believe that others may have been affected. 
  1. Anger: People may feel angry at themselves or the attacker for being tricked, which can lead to feelings of frustration and helplessness. 
  1. Denial: Some people may try to deny that they have fallen for an attack and may try to rationalize their actions in order to avoid accepting responsibility. 
  1. Resentment: Others may accept that they have fallen for a phishing scam and may feel helpless to do anything about it.  

This shocked/stressed expression is what we like to call #RBF or Ransomware Breach Face.  

The Anatomy of #RBF

The Anatomy of Ransomware Breach Face

Why are ransomware breaches so prevalent in 2023?

The prevalence of Ransomware Breach Face has reached an all-time high in 2023, and people in all business sizes and industries are at risk.  

The COVID-19 pandemic has resulted in a significant increase in remote work, and many organizations have struggled to secure their remote networks and endpoints, making them more vulnerable to ransomware attacks. With more employees working from home, attackers have more opportunities to exploit security gaps and breach an organization’s network. 

The growth of the ransomware-as-a-service (RaaS) model has also made it easier for attackers with limited technical knowledge to launch ransomware attacks. RaaS providers offer turnkey solutions that include malware, hosting, and support services, making it easier for attackers to launch sophisticated attacks. 

Most notably, organizations are generating and collecting more data than ever. The value of this information on the Black Market has increased, making it a lucrative endeavor for cybercriminals. Ransomware attacks allow attackers to encrypt an organization’s data and demand a ransom for the decryption key, making it an attractive option for cybercriminals seeking to make a profit. 

But just because ransomware is becoming more common doesn’t mean those well-versed in the cybersecurity space should have problems avoiding these scams.  

So, why is #RBF so prevalent today?

More people are falling for ransomware attacks for several reasons: 

  1. Increased Social Engineering Techniques: Ransomware attackers are becoming more sophisticated in their use of social engineering techniques, such as phishing emails, to trick people into downloading malware or giving up sensitive information. These attacks often appear to come from a trusted source, making them difficult to detect. 
  1. Lack of Awareness: Many people are not aware of the dangers of ransomware and the tactics used by attackers, and as a result, they may unknowingly fall for these attacks. 
  1. Weak Security Measures: Some organizations have weak security measures in place, such as outdated antivirus software or a lack of employee training, which increases their vulnerability to ransomware attacks. 
  1. Human Error: Despite the best security measures, human error remains one of the biggest factors in successful ransomware attacks. With the increased financial and economic pressures in 2023, human error is even higher as many employees are increasingly distracted. Employees may inadvertently open a malicious email attachment or download software from an untrusted source, putting the organization at risk. 

To protect your organization from ransomware attacks, businesses need to take proactive steps to secure their networks and endpoints.  

How to reduce the impact of #RBF 

Regardless of your initial reaction, it is important for individuals and businesses to take steps to protect themselves from the consequences of a ransomware attack. Including reporting the phishing attempt to the appropriate authorities and changing any compromised passwords.  

It is also important for individuals to educate themselves about ransomware and to be vigilant when receiving emails, texts, or phone calls from unknown sources. 

3 things businesses can do to prevent a Ransomware Breach Face include:  

  1. Employee Training: One of the most effective ways to prevent a cyber attack is to educate employees about the dangers of phishing, social engineering, and other types of cyber attacks. Regular training and awareness programs can help employees recognize and avoid these threats. 
  1. Strong Security Measures: Implementing strong security measures such as firewalls, antivirus software, and encryption can help prevent cyber attacks by reducing the vulnerability of the network and sensitive information. 
  1. Incident Response Plan: Developing and regularly testing an incident response plan can help a business respond quickly and effectively to a cyber attack. The plan should include procedures for identifying and containing the attack, restoring systems and data, and reporting the incident to the appropriate authorities. 

Learn more about #RBF and how Difenda can help fix your face in the Ultimate Guide to Ending Ransomware Breach Face.

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Ken Perkins

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Megan Miller

Megan Miller’s energy and passion for learning flow into all aspects of her work. As the Growth Manager, North America, she brings a background in sciences which she has transitioned to the tech sector in her role at Difenda.

With a Bachelors of Science in Geology, Megan is a lifelong learner who is voracious about learning anything she can get her hands on about cybersecurity. Her positive energy has built a sales strategy with a focus on expanding in the United States while nurturing the Canadian presence. She is responsible for recruiting and training the sales team. Together with the company’s leadership, she creates the sales process and the company’s product strategy in order to better serve the customer base. This ensures that our customers have a highly trained and highly motivated team to help them every step of the way, Megan has completed Microsoft SC-900 training and working towards mastering Microsoft.

Whether at work or play, Megan is fully committed. She took her love of hockey all the way to the semi-professional level as a competitive hockey player. Megan loves all things sports including water skiing, scuba diving, cycling, and snowboarding. She also enjoys time with family and reading about alternative energy, innovation, and cybersecurity.

Natasha Phanor

As the Microsoft Partner Manager at Difenda, Natasha Phanor is responsible for driving growth within our Microsoft Partnership. With six years in the industry, she offers a fresh, energetic approach, and the ability to focus on our customer’s needs throughout the entire process. Natasha has the innate ability to foresee customer needs and solve problems before they arise, which creates a smooth road for each customer she encounters.

As the recipient of the Outstanding Services Partner of the Year Award in 2018, it is clear that Natasha responds quickly to customer needs, creates a platform for understanding a customer’s business requirements, and walks them through the process to ensure their complete satisfaction.

In her spare time, Natasha is as energetic and passionate as she is on the job. A self-proclaimed foodie-extraordinaire, she enjoys dinner parties, traveling, downhill skiing, hiking, biking, and reading. Natasha has a Bachelor of Fine Arts, specializing in Dance, from Ryerson University.

Ian Miersch

Ian Miersch has energy to spare, and uses his eclectic background to make a positive mark on the cybersecurity industry. As Vice President of Finance & Human Resources, Ian Miersch is responsible for overseeing scalable business growth as Difenda expands throughout North America. But it is the way he does it that sets him apart. By leveraging his engineering background and critical thinking skills, he has been able to develop unique strategies that balance the company’s current business needs with its long-term growth plans. And the results of his unique background and drive mean that the company is growing in a fiscally responsible manner, all with the customer’s needs at the forefront.

With a Bachelor’s of Mechanical Engineering, coupled with an MBA in Finance, both from McMaster University, Ian’s ability to analyze data and make informed decisions is augmented by his ability to understand all facets of the business. He has a holistic understanding of the craft, from operations to project delivery and management, to his niche in financial planning. Ian’s ten years of experience in the industry mean that he has seen it all, and knows how to create a dynamic team and manage the resources needed for success.

Outside of work, he uses his energy to help others through the Big Brothers and Big Sisters Program, earning the Group Recreation Volunteer of the Year Status.

Ian also enjoys exploring and hiking with his three young children, exercising (so he can keep up with them), and reading professional development books. He is an avid but generally heartbroken fan of the Toronto sports teams, including the Blue Jays, Maple Leafs, and Raptors.

Derek Nugent

Derek Nugent, Vice President, Revenue lives by the motto “Be early, be better.” Derek leads our Revenue team and is responsible for the customer’s journey with Difenda. His high energy level and creativity have built high performing teams, whether at the Herjavec Group, CDW, or in his current leadership role at Difenda.

After earning a Bachelor Administration and Management degree from the Academy of Learning, Derek started in the information technology industry in 2004 and transitioned to the cybersecurity industry in 2014. With so much experience in a wide-variety of roles, he is poised to take the team at Difenda to the next level.

He excels at leading revenue strategies, new market entry, partnership engagement, and customer acquisition and retention. His work ethic and interest in rising to the top motivate his sales teams, who respond well to his passion and zeal. Under his tutelage, they are able to achieve attractive lead generation, YOY growth, and sizable deals. Derek works tirelessly to build a better team, and his constituents follow his road to success, which ultimately leads to a rewarding experience for the customer.

Even when volunteering, Derek is all in. He was a volunteer with Big Brothers Big Sisters from 2005-2015, earning Group Recreation Volunteer of the Year Status.

And when he isn’t busy leading the team to the acme of sales, he enjoys spending time with his wife and two kids, running, working out, watching thrillers, action and dramatic television shows

Manoj Arora

Manoj Arora, Difenda’s Founder and CEO has always been ahead of the curve in Technology and Cyber Security. After securing his engineering degree in Computer Science, he wrote his first mobile banking application when he was just 23 years old. This accomplishment certainly set him apart from the crowd and prepared him for a lifetime of innovation and success in his field. At just 25 years old, he was selected as the youngest Cyber Security Officer for one of the largest banks in Asia.

As a globetrotting young cyber security professional, Manoj was instrumental in designing cyber security infrastructure and controls for some of the largest institutions around the world. Depth of his expertise and passion to serve customers at the highest level of competence and integrity lead to Difenda. Founded in 2008, Difenda is a rapidly growing cybersecurity firm operating in North America and Asia.

As the CEO at Difenda, Manoj drives the strategic vision to protect our customers and enable our team members to deliver our services in line with core values- competence, integrity, and innovation. Currently one of Microsoft’s leading North American partners, Difenda reflects Manoj’ single-minded focus on our customers. Difenda is fully vested in success of its customers and takes pride in considering our success as a byproduct of our customers. Manoj has always been committed to building a great team and forging strong partnerships to serve our customers with standards that top our industry.

When he is not busy bringing cybersecurity to the world, Manoj enjoys playing golf and squash, and continues to travel the world.

Lisa Templeton

Lisa Templeton is the perfect combination of human empathy and technological prowess. In her role as People Services Manager, she takes care of our team members to support them in their daily work, as well as on their personal life paths. Happy employees make for happy customers, and Lisa excels in giving our employees the tools they need for success in order to become the best possible versions of themselves. Along with employee formation, she shines in the service delivery support domain to continuously improve the process. Her 24 years of experience in IT Operations and Service Management help her create quality and efficiency at Difenda.

Having attended the Information Systems Management certificate program at Ryerson University, and with various other certifications to her credit, Lisa is perceptive and innovative when it comes to information technology, but also sensitive to the needs of her human constituents. Responsible for achieving the first privately owned company HDI Support Center certification in Canada, she has also designed and implemented Service Management excellence programs and 24×7 IT Operations departments for multiple IT organizations, and has created corporate rewards and recognition programs to keep her employees engaged and motivated.

On the personal side, Lisa passionately supports the cause of breast cancer research, having lost her mother to the disease. She reads voraciously in her spare time, and enjoys the art of home renovation. The summer months also bring time on her boat and exploring new hiking trails.

Miranda McCurdy

Miranda McCurdy uses her myriad super powers in all aspects of her job and personal life. As the Marketing Director at Difenda, Miranda McCurdy brings over a decade of experience to the table, which includes expertise in all facets of operations, brand management, and content marketing, as well as a multitude of successful strategies for the ever-expanding digital world. She is an expert at simplifying the message the company is trying to send, filling in gaps in the information, and strengthening the content in order to create compelling narratives that strengthen the brand and developing programs that bring teams together.

With several Addy Awards issued by the American Advertising Federation Cleveland to her credit, and her never say die attitude, Miranda understands both the broader picture and the minute details that are needed to successfully market a product. With her abilities to harness both the talent needed to spread the message, as well as to create the message itself, she is an integral cog in the company’s ability to communicate with customers and other stakeholders.

When she is not building a brand, she shares her ability to fill the gaps in her community by volunteering with Habitat for Humanity, the Special Olympics, and the Charleston Food Bank. In her spare time, Miranda spends time with her family, enjoys fitness and health, paddle boarding, reading, and arts and crafts.

Juliana Zaremba

Connections are the name of the game for Juliana Zaremba. As Strategic Partnerships Director, she is responsible for Difenda’s channel partnerships and the development and ownership of the channel partner program. She is also responsible for the global Microsoft Partnership, including the creation of strategic plans with MSFT contacts that will facilitate the continued growth of the business and establish certification and training protocols in all security technologies. Her role is multifaceted, as she acquires partners, manages relationships with them, and develops strategies that will provide cutting edge security solutions to our customer base. Another integral aspect of her job is to facilitate growth.

With a Bachelor’s in Math from the University of Waterloo and 14 years of experience from her previous roles at Herjavec Group and CDW, her cutting edge focus and ability to develop long-lasting relationships and strategies provides world class security solutions to our customer base.

Juliana thrives on connections outside of work as well. She is a philanthropist and contributor with Women4Change based in Hamilton. This group of local women is passionate about supporting local causes, and she focuses her efforts around Women in STEM. She is also a member of Club Italia in Niagara Falls and supports their youth events throughout the year.

When not managing the Microsoft Global partnership, Juliana enjoys reading, often reading several books at once. Juliana enjoys exploring the Niagara Escarpment with her family, as well as sharing meals and experiences with her extended family. Juliana’s competitive nature has her always trying new things, like Whoop band challenges and Peloton.

Jeffry Jacob

Biography Coming Soon